MARKETING PROFESSIONAL
Marketing Strategy ~ Digital Marketing ~ Project Management ~ Demand Generation
Marketing Professional with more than eight years’ experience of marketing strategy, increased sales, effective project management, and impactful and innovative marketing in a variety of companies. Effectively uses strong narratives to compel consumers. Advises teams to achieve marketing objectives and implement effective strategies.
Marketing Strategy ~ Digital Marketing ~ Project Management ~ Demand Generation
Marketing Professional with more than eight years’ experience of marketing strategy, increased sales, effective project management, and impactful and innovative marketing in a variety of companies. Effectively uses strong narratives to compel consumers. Advises teams to achieve marketing objectives and implement effective strategies.
CORE STRENGTHS
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PROFESSIONAL EXPERIENCE
FullFunnel: 2023-present
Demand Generation Manager
Create and execute strategy for SEO, Paid Ads, organic social, PR, and email program. Manage Google Ads and LinkedIn advertising. Budgets of 35K – 60K per month. Create sales enablement collateral. Used HubSpot.
STERLING LAW OFFICES: 2020- 2023
Digital Advertising Manager
Manage Google Ads, Local Service Ads, Microsoft Ads, Facebook, other social media, and Programmatic advertising campaigns. Budgets of 100K – 150K per month. Create email funnels based on intent and specific service needed. Document and scale technical SEO strategy. Used Salesforce, Autopilot, Wordpress, Call Tracking Metrics.
GENERAC: 2019-2020
Digital Advertising
Use Google Ads, LinkedIn, and Facebook to conduct B2C and B2B digital ad campaigns that lead to increased leads and, ultimately, increased revenue. Plan and execute digital advertising campaigns for multiple divisions of the company. Budgets of 50K – 100K per month. Used Kentico.
360 DIRECT: 2017-2019
Project Manager/Account Executive
Lead strategy for a portfolio of clients, achieving strong, measurable results year over year. Manage tactical team in completing all marketing projects for various clients. Create marketing strategies, lead weekly meetings with clients, and ensure clients are pleased with their results. Had direct reports. Managed video and website projects. Clients were primarily B2B manufacturing and professional services. Used Wordpress, Constant Contact, Zoho.
CHICAGO A CAPPELLA: 2016-2017
Marketing and Operations Manager
In charge of all marketing efforts, including brand strategy and PR. Write marketing copy for all communication platforms. Analyze data and trends to select marketing methods and strategies.
MILWAUKEE REPERTORY THEATER: 2014-2016
Audience Development and Marketing Manager
Managed outreach and audience engagement events, both on and off-site. Coordinated signage and materials with graphic designers and vendors. Utilized trends to quickly implement adjusted sales strategies and promotions. Create marketing plans and write marketing content.
Demand Generation Manager
Create and execute strategy for SEO, Paid Ads, organic social, PR, and email program. Manage Google Ads and LinkedIn advertising. Budgets of 35K – 60K per month. Create sales enablement collateral. Used HubSpot.
- Change agent to diversity lead sources and systematize processes and reporting
- Decreased cost per acquisition 25% on paid channels
- 30% increase in new client proposals YoY
- Built advanced reporting with actionable insights
- Create and execute email marketing strategy to recapture lost leads and convert them into clients and cross-sell/upsell current clients
STERLING LAW OFFICES: 2020- 2023
Digital Advertising Manager
Manage Google Ads, Local Service Ads, Microsoft Ads, Facebook, other social media, and Programmatic advertising campaigns. Budgets of 100K – 150K per month. Create email funnels based on intent and specific service needed. Document and scale technical SEO strategy. Used Salesforce, Autopilot, Wordpress, Call Tracking Metrics.
- Lower cost per lead 25%; decrease Google Ad spend 30%
- Increase leads 275% YoY while maintaining quality of leads
- Launch programmatic advertising (CTV, Digital Audio, Display, and Video) and new targeting techniques for better ROAS
- Expand email marketing strategy to reduce workload for call center staff, quickly qualify leads, and increase funded agreements
GENERAC: 2019-2020
Digital Advertising
Use Google Ads, LinkedIn, and Facebook to conduct B2C and B2B digital ad campaigns that lead to increased leads and, ultimately, increased revenue. Plan and execute digital advertising campaigns for multiple divisions of the company. Budgets of 50K – 100K per month. Used Kentico.
- Increase results (leads) over 110% YoY
- Introduce new targeting methods to increased results
- Improve conversion rates with integrated campaigns
- Bring products to market
360 DIRECT: 2017-2019
Project Manager/Account Executive
Lead strategy for a portfolio of clients, achieving strong, measurable results year over year. Manage tactical team in completing all marketing projects for various clients. Create marketing strategies, lead weekly meetings with clients, and ensure clients are pleased with their results. Had direct reports. Managed video and website projects. Clients were primarily B2B manufacturing and professional services. Used Wordpress, Constant Contact, Zoho.
- Create and manage marketing plans for each client, from strategy to tactics to execution
- Publish more than 20 editorials in over 12 industry publications – a first for the company
- Increase organic website traffic for clients an average of 35% YOY
- Plan and conduct campaigns for bringing products to market
CHICAGO A CAPPELLA: 2016-2017
Marketing and Operations Manager
In charge of all marketing efforts, including brand strategy and PR. Write marketing copy for all communication platforms. Analyze data and trends to select marketing methods and strategies.
- Implemented new digital marketing strategies that greatly increased first-time attendees.
- Negotiated contracts to increase advertising without increasing marketing budget.
MILWAUKEE REPERTORY THEATER: 2014-2016
Audience Development and Marketing Manager
Managed outreach and audience engagement events, both on and off-site. Coordinated signage and materials with graphic designers and vendors. Utilized trends to quickly implement adjusted sales strategies and promotions. Create marketing plans and write marketing content.
- Increased group sales revenue 30% by initiating loyalty discount plans.
- Created innovative events, promotions and incentives to stay ahead of competition, including “walk on roles” for A Christmas Carol, garnering wide spread press and attention.
EDUCATION
Bachelor Degree ~ Business Management ~ ELMHURST UNIVERSITY, Elmhurst, IL
Bachelor Degree ~ Business Management ~ ELMHURST UNIVERSITY, Elmhurst, IL
CERTIFICATIONS
GOOGLE ADS – Display Advertising - Search Advertising
GOOGLE ANALYTICS
TRADE DESK
GOOGLE ADS – Display Advertising - Search Advertising
GOOGLE ANALYTICS
TRADE DESK