Joy has experience marketing for a variety of companies across many industries. With a degree from Elmhurst College, she has worked in several in-house marketing departments and freelanced for companies in several countries. With a background in the performing arts industry, project management has always been a strength, as well as working on tight deadlines and with tight budgets. In theater and in life, the show must go on! As Audience Development and Marketing Manager for Milwaukee Repertory Theater, Joy wrote copy for eblasts, ecards, website content, brochures, and postcards. Joy increased group sales 30% and was part of the marketing team responsible for several record-breaking productions. Joy then moved on to Chicago a cappella where she led the marketing department, transitioning the company into digital marketing, electronic ticketing, and new software that increased revenue for the annual gala. Joy returned to Milwaukee permanently and adventured outside of the nonprofit industry working for 360 Direct, a marketing agency specializing in B2B companies in the manufacturing, financial, and lifestyle industries. She served as an account holder, directly responsible for a portfolio of clients, and a project manager, overseeing the completion of projects and execution of strategies. Then Joy went to Generac for an aggressive digital advertising project. She successfully expanded their digital advertising strategy to support two new divisions within the company while increasing leads over 110% in their Home Standby division. After that, Joy worked for Sterling Law Offices, expanding and diversifying their advertising and lead generation. Highlights included expanding the email program to better qualify leads and shorten the sales cycle and introducing programmatic advertising. Qualified leads increased 275% YoY. Joy currently works for FullFunnel, a revenue operations services provider, where she has decreased cost per acquisition 25% on paid channels while new business proposals have increased 30%. Since 2019, Joy has also served as Marketing Director for local theater, All In Productions. AIP works to grow opportunities for local artists. Joy is Google Ads and Google Analytics certified and a member of honor societies Delta Mu Delta and Omicron Delta Kappa. |
Joy Pouros
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